Gazetteer · Vol. III Fulfilment nodes · charted from Long Beach, CA

The Atlas of the Network.

Origin 33.7841° N · 118.2031° W
N E S W ✦
Reach Coast-to-coast · two-day ground envelope

Six nodes, two coasts, one inventory pool. The pages that follow describe each station — what it does best, what it does not, and who it sits beside on the floor.

Plate I — the chart

Inventory at the edge of demand.

Live station
Planned station
Inventory rebalance lane
45° N 40° N 35° N 30° N 25° N 125° W 115° W 105° W 95° W 85° W 75° W LB Long Beach RNO Reno DFW Dallas IND Indianapolis ATL Atlanta EWR Newark
Plate I.1 · Latitude / longitude graticule, with inventory rebalance lanes shown dashed in amber. Day-zone rings indicate the same-day-pick + carrier-handoff coverage envelope around each live station.
Plate II — the stations

Each node, on the record.

The cards below mirror the chart above. Coordinates are taken from the station address. Capacity, specialism, and adjacency are described as written into the master agreement.

N° 01
On record · live

Long Beach, California

LB — West Coast anchor
Latitude33.7841° N
Longitude118.2031° W
Long Beach — RouteGoal floor

Anchor node for import-heavy programmes. Same-day port dray for full-container inbound. Houses the cross-vertical staging bay and the operator pairings desk.

Capacity · footprint
142,000 sq ft
Environment Climate · 35–55°F + ambient
  • Port-adjacent
  • FCL inbound
  • Climate zone
  • Cross-vertical staging
Adjacent stations ↗ Reno · 538 mi ↗ Dallas · 1,440 mi
N° 02
On record · live

Reno, Nevada

RNO — West Inland
Latitude39.5296° N
Longitude119.8138° W
Reno — RouteGoal floor

Western US ground 1–2 day. Pairs with Long Beach to remove California tax exposure on the right SKUs. Lean inventory footprint by design.

Capacity · footprint
68,000 sq ft
Environment Ambient
  • Zero-state-tax
  • Pacific & Mountain reach
  • Pairs with LB
Adjacent stations ↗ Long Beach · 538 mi ↗ Dallas · 1,490 mi
N° 03
On record · live

Dallas, Texas

DFW — Central anchor
Latitude32.8998° N
Longitude97.0403° W
Dallas — RouteGoal floor

Central US ground anchor. Air uplift for next-day commitments in regional metros. DFW cargo hub adjacency keeps lithium-class lanes practical.

Capacity · footprint
88,000 sq ft
Environment Climate + ambient
  • Air cargo hub
  • Central US ground
  • Late cutoff
Adjacent stations ↗ Indianapolis · 770 mi ↗ Atlanta · 720 mi
N° 04
On record · live

Indianapolis, Indiana

IND — Midwest
Latitude39.7173° N
Longitude86.2944° W
Indianapolis — RouteGoal floor

Direct injection into FedEx Ground SmartPost and Express late-cutoff lanes. The late cutoff that nobody else on this floor can offer.

Capacity · footprint
62,000 sq ft
Environment Ambient
  • FedEx WorldHub adjacent
  • SmartPost injection
  • Late cutoff
Adjacent stations ↗ Dallas · 770 mi ↗ Atlanta · 530 mi
N° 05
On record · live

Atlanta, Georgia

ATL — Southeast
Latitude33.7490° N
Longitude84.3880° W
Atlanta — RouteGoal floor

Southeast and Caribbean fulfilment. UPS late-cutoff injection daily. Climate zone covers the masstige beauty cohort in the southeast.

Capacity · footprint
52,000 sq ft
Environment Climate
  • UPS Worldport adjacent
  • Caribbean export
  • Climate zone
Adjacent stations ↗ Indianapolis · 530 mi ↗ Dallas · 720 mi
N° 06
On record · in build

Newark, New Jersey

EWR — Northeast — in build
Latitude40.7357° N
Longitude74.1724° W
Newark — RouteGoal floor

Northeast metro coverage. Live anchor tenant signed. Steel up in build. Pairs with Atlanta to give the eastern half of the country a two-coast pair.

Capacity · footprint
90,000 sq ft planned
Environment Climate · port + air planned
  • Metro coverage
  • Anchor tenant signed
  • Steel up Q3
Adjacent stations ↗ Indianapolis · 720 mi ↗ Atlanta · 870 mi
Plate III — the lanes

Distance, station to station.

Mileage figures are road distance, the basis on which inventory is rebalanced and carrier zones are calculated.

Lane (mi)
LB
RNO
DFW
IND
ATL
EWR
LB
—
538
1,440
2,070
2,180
2,790
RNO
538
—
1,490
2,000
2,290
2,720
DFW
1,440
1,490
—
770
720
1,540
IND
2,070
2,000
770
—
530
720
ATL
2,180
2,290
720
530
—
870
EWR
2,790
2,720
1,540
720
870
—
Plate IV — the rules

How the inventory pool actually pools.

Four field notes covering how allocation, rebalancing, and station rotation work in practice.

  1. i.

    Inventory pools across stations, not within.

    Your SKUs are not duplicated across nodes — they are positioned. The forecast engine assigns each SKU a primary station and one or two secondaries. You see one inventory number; we manage the placement.

  2. ii.

    Monday is rebalance day.

    Every Monday morning, the network rebalance run pushes inventory toward the coast that is ordering more and pulls back where demand has cooled. The audit trail is published to your dashboard before the trucks roll.

  3. iii.

    Stations are specialists, not clones.

    Long Beach handles imports. Indianapolis handles late-cutoff lanes. Atlanta handles climate-protected southeast cohorts. We do not pretend every node can do everything — doing so quietly slows the network.

  4. iv.

    Capacity gets added before sales says it should.

    We open new stations when the forecast says we should, not when the pipeline says we can. Newark is in build today against a forecast for the back half of next year.

Filed by Priya Raghunath Head of Network · RouteGoal
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